Lucentum Basketball Fans App
An all-in-one app for Lucentum basketball fans to buy tickets, track upcoming matches, view results, read blogs, and shop exclusive merchandise. Fans can favorite teams, enjoy special discounts, earn loyalty points, and access quick AI assistance for a seamless experience.
Duration:
6 Weeks
Product Overview
The Lucentum Basketball Fans App is a one-stop platform for basketball enthusiasts, offering everything they need to stay connected with their favorite team. Fans can log in to buy tickets, explore match schedules, check results, and read exclusive blogs. The app also features special discounts, merchandise like shirts and caps, and the ability to favorite teams for a personalized experience.
With loyalty points, quick AI assistance, and subscription options for premium content, the app ensures every interaction is engaging and rewarding. Whether it’s keeping up with upcoming matches, exploring offers, or enjoying a seamless fan experience, the Lucentum Basketball Fans App is designed to elevate how fans engage with the sport.
Responsibility
Tools
Problem Statement
Basketball fans lack a unified app to track matches, buy tickets, manage subscriptions, and access exclusive content, limiting engagement and convenience.
Goals
- Centralize match tracking, ticketing, and subscriptions.
- Personalize fan experience with favorites and exclusive content
- Enable merchandise shopping and special offers.
- Boost engagement with loyalty points and AI assistance.
Design Process
The design process follows a structured approach: Understand user needs, define key features, ideate solutions, design the interface, and test for usability and performance. This ensures a user-centered, functional, and engaging app experience.
Understand
User Research
User Interview
Competitive Analysis
Define
User Personas
Empathy Map
User Journey
Ideate
Information Architecture
Design
Wireframe
Hi-FI Design
Prototype
Test
Feedbacks
Conclusion
Future Concept
Design Timeline
Target Audience
1. Basketball fans of Lucentum Alicante (ages 16-45).
2.Sports enthusiasts seeking an engaging fan experience (ages 16-40).
3.Individuals interested in purchasing tickets, merchandise, and exclusive content (ages 18-45).
4.Users looking for a personalized and interactive platform for team engagement (ages 16-40).
User Research
User research involved surveys and interviews with Lucentum Alicante fans, revealing a need for a centralized platform. Fans prioritized access to match details, tickets, and exclusive content. Personalized features and loyalty programs were key desires for enhancing engagement.
Competitive Analysis
Current fan apps lack a comprehensive platform integrating match details, ticketing, and personalized content. Competitors offer limited engagement features, missing the opportunity for loyalty programs and seamless fan experiences.
Company Name
NBA App
Euro League Basketball App
HoopMetrics
Lucentum Basketball Fans App
Company Info
Official platform for global basketball fans.
Hub for European basketball enthusiasts.
Advanced analytics for basketball strategy.
Lucentum fans' hub: matches, tickets, merchandise.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: NBA App
Company Info
Official platform for global basketball fans.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: EuroLeague Basketball App
Company Info
Hub for European basketball enthusiasts.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: HoopMetrics
Company Info
Advanced analytics for basketball strategy.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: Lucentum Basketball Fans App
Company Info
Lucentum fans' hub: matches, tickets, merchandise.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Pain Points
1. Lack of Centralized Features
Fans currently have to switch between multiple platforms for match schedules, ticket booking, merchandise shopping, and team updates. This fragmented experience leads to inconvenience and wasted time.
2. Limited Personalization
Existing solutions fail to offer tailored updates or content for individual fans. Features like favoriting teams, receiving exclusive offers, or personalized match notifications are either unavailable or poorly integrated.
3. Absence of Loyalty Rewards
There’s a lack of loyalty programs in current basketball fan apps, making it hard for fans to feel rewarded for their engagement. Fans want points or perks for actions like purchases, ticket bookings, or app subscriptions.
Information Architecture/User Flow
High Fidelity Screens
The Home screen of the Lucentum Basketball Fans App provides a seamless navigation experience for users. The top navigation bar offers categorized tabs such as Club, Men’s, Women’s, Offers, and Academy, ensuring quick access to desired content. The interface is visually engaging, featuring a news card with high-quality images, headlines, and timestamps to keep fans updated on the latest happenings
The Home screen of the Lucentum Basketball Fans App provides a seamless navigation experience for users. The top navigation bar offers categorized tabs such as Club, Men’s, Women’s, Offers, and Academy, ensuring quick access to desired content. The interface is visually engaging, featuring a news card with high-quality images, headlines, and timestamps to keep fans updated on the latest happenings
Sketches/Low-fidelity Wireframes
Key Takeaways
Lucentum Basketball Fans App is designed to centralize the fan experience by offering ticket booking, match tracking, merchandise shopping, and loyalty rewards in one platform. Our research highlights the need for a personalized experience, addressing the frustrations fans face with current fragmented solutions. Features like AI-powered assistance, exclusive content, and subscription management add value to the fan journey. Surveys revealed that 80% of users prefer a unified platform for convenience, while 50% emphasized the importance of loyalty points and personalized team updates. The app caters to diverse personas—teenagers, working professionals, and family-oriented fans—ensuring inclusivity and engagement. This project redefines how basketball enthusiasts connect with their favorite teams, enhancing both convenience and loyalty.
