Lucentum Basketball Fans App
An all-in-one app for Lucentum basketball fans to buy tickets, track upcoming matches, view results, read blogs, and shop exclusive merchandise. Fans can favorite teams, enjoy special discounts, earn loyalty points, and access quick AI assistance for a seamless experience.
Duration:
6 Weeks
Product Overview
The Lucentum Basketball Fans App is a one-stop platform for basketball enthusiasts, offering everything they need to stay connected with their favorite team. Fans can log in to buy tickets, explore match schedules, check results, and read exclusive blogs. The app also features special discounts, merchandise like shirts and caps, and the ability to favorite teams for a personalized experience.
With loyalty points, quick AI assistance, and subscription options for premium content, the app ensures every interaction is engaging and rewarding. Whether it’s keeping up with upcoming matches, exploring offers, or enjoying a seamless fan experience, the Lucentum Basketball Fans App is designed to elevate how fans engage with the sport.
Responsibility
Tools
Problem Statement
Basketball fans lack a unified app to track matches, buy tickets, manage subscriptions, and access exclusive content, limiting engagement and convenience.
Goals
- Centralize match tracking, ticketing, and subscriptions.
- Personalize fan experience with favorites and exclusive content
- Enable merchandise shopping and special offers.
- Boost engagement with loyalty points and AI assistance.
Design Process
The design process follows a structured approach: Understand user needs, define key features, ideate solutions, design the interface, and test for usability and performance. This ensures a user-centered, functional, and engaging app experience.
Understand
User Research
User Interview
Competitive Analysis
Define
User Personas
Empathy Map
User Journey
Ideate
Information Architecture
Design
Wireframe
Hi-FI Design
Prototype
Test
Feedbacks
Conclusion
Future Concept
Design Timeline
Target Audience
1. Basketball fans of Lucentum Alicante (ages 16-45).
2.Sports enthusiasts seeking an engaging fan experience (ages 16-40).
3.Individuals interested in purchasing tickets, merchandise, and exclusive content (ages 18-45).
4.Users looking for a personalized and interactive platform for team engagement (ages 16-40).
User Research
User research involved surveys and interviews with Lucentum Alicante fans, revealing a need for a centralized platform. Fans prioritized access to match details, tickets, and exclusive content. Personalized features and loyalty programs were key desires for enhancing engagement.
Competitive Analysis
Current fan apps lack a comprehensive platform integrating match details, ticketing, and personalized content. Competitors offer limited engagement features, missing the opportunity for loyalty programs and seamless fan experiences.
Company Name
NBA App
Euro League Basketball App
HoopMetrics
Lucentum Basketball Fans App
Company Info
Official platform for global basketball fans.
Hub for European basketball enthusiasts.
Advanced analytics for basketball strategy.
Lucentum fans' hub: matches, tickets, merchandise.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: NBA App
Company Info
Official platform for global basketball fans.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: EuroLeague Basketball App
Company Info
Hub for European basketball enthusiasts.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: HoopMetrics
Company Info
Advanced analytics for basketball strategy.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: Lucentum Basketball Fans App
Company Info
Lucentum fans' hub: matches, tickets, merchandise.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Unique Features
- AI-powered bot provides instant assistance and personalized fan support.
- Loyalty points system offers rewards like discounts and exclusive perks.
- Fans can shop for merchandise and access detailed match history seamlessly.
- Subscription unlocks premium content and personalized team updates.
Quantitative Research
Lucentum Basketball Fans App aims to provide a seamless and personalized experience for basketball fans. Our quantitative research involved understanding user needs and preferences through surveys and interviews, focusing on functionalities like ticket booking, match tracking, exclusive content, and merchandise shopping.
Screeners
- Fans actively seeking a centralized app for basketball-related activities.
- Individuals interested in purchasing tickets and subscribing for premium content.
- Users looking for exclusive team merchandise and discounts.
- Enthusiasts who value loyalty programs and personalized experiences.
- Fans aged 16-45 engaging with sports platforms regularly.
Observations
80%
Showed interest in tracking upcoming matches and buying tickets conveniently.
80%
I Wanted a loyalty program to earn points and rewards.
80%
Appreciated the option to shop for team merchandise directly.
50%
Expressed preference for personalized team updates and exclusive content.
50%
Indicated the need for seamless subscription management.
50%
Found AI-powered quick assistance valuable for an engaging experience.
User Persona
Name:
Jake Peterson
Age:
17
EDUCATION:
High School Student
Job:
Part-Time at a Local Sports Store
Location:
Alicante, Spain
HOBBIES:
Playing basketball, watching matches, and gaming
Bio
Jake is a passionate basketball enthusiast who dreams of playing for his school team. He spends hours watching NBA games and highlights. Managing schoolwork and his basketball obsession keeps him busy, but he loves engaging with anything related to his favorite sport.
Personality
Enthusiastic
Energetic
Social
Curious
Pain Points
Difficulty staying updated with match schedules and team news
Struggles to find affordable tickets for live games
Wants more accessible and fun ways to earn loyalty points
Goal
Stay connected with his favorite team and players
Save money on game tickets and merchandise
Improve his game by accessing training resources
User Persona
Name:
Sarah Johnson
Age:
29
EDUCATION:
Bachelor in marketing
Job:
Marketing Manager
Location:
Barcelona, Spain
HOBBIES:
Shopping for collectibles, attending games, and yoga
Bio
Sarah is a passionate basketball enthusiast who enjoys attending live games with her friends. She spends time collecting team merchandise and keeping up with her favorite teams. Balancing her career and love for basketball keeps her busy, but she loves engaging with anything related to the sport.
Personality
Organized
Busy
Goal-Oriented
Loyal
Pain Points
Finds managing tickets and schedules for games inconvenient
Feels overwhelmed by the lack of personalization in fan apps
Struggles to find exclusive discounts for official merchandise
Goal
Access a centralized app for all basketball-related activities
Get personalized updates about her favorite team
Earn loyalty rewards and exclusive benefits
User Persona
Name:
Michael Carter
Age:
45
EDUCATION:
MBA
Job:
Business Consultant
Location:
Milan, Italy
HOBBIES:
Attend live games, & coaching his son’s basketball team
Bio
Michael is a passionate basketball enthusiast who loves sharing the game with his family. He spends time taking his son to live matches and coaching his youth basketball team. Balancing family life and his basketball passion keeps him busy, but he loves engaging with anything related to the sport.
Personality
Supportive
Practical
Family-Oriented
Patient
Pain Points
Difficulty managing family tickets and ensuring a smooth experience for everyone
Wants exclusive family packages for merchandise and tickets
Needs better access to youth coaching resources
Goal
Enjoy seamless planning for family game outings
Access coaching materials to support his son’s basketball development
Get family discounts on tickets and gear
User Journey Map
Persona: Jake Peterson (Teen Basketball Fan)
Actions
Action 1
Action 2
Action 3
Action 4
Task List
Discover upcoming matches
Purchase game tickets
Shop for merchandise
Subscribe for premium content
Feeling
Excited to explore match details
Confident in booking tickets
Thrilled about exclusive items
Delighted to unlock premium benefits
Thoughts
I hope I don’t miss any matches.
This process should be fast.
These items should be high-quality.
Is the subscription worth it?
Improvement Opportunities
Add reminders for favorite matches
Increase fan engagement
Provide quicker payment optionsBoost ticket sales
Boost ticket sales
Offer more discounts on items
Promote merchandise sales
Showcase more of benefits subscribing
Enhance long-term user loyalty
Actions : 1
Task List
Discover upcoming matches
Feeling
Excited to explore match details
Thoughts
I hope I don’t miss any matches.
Improvement Opportunities
Add reminders for favorite matche
Add reminders for favorite matche
Actions : 2
Task List
Purchase game tickets
Feeling
Confident in booking tickets
Thoughts
This process should be fast.
Improvement Opportunities
Provide quicker payment optionsBoost ticket sales
Boost ticket sales
Actions : 3
Task List
Shop for merchandise
Feeling
Thrilled about exclusive items
Thoughts
These items should be high-quality.
Improvement Opportunities
Offer more discounts on items
Promote merchandise sales
Actions : 4
Task List
Subscribe for premium content
Feeling
Delighted to unlock premium benefits
Thoughts
Is the subscription worth it?
Improvement Opportunities
Showcase more of benefits subscribing
Enhance long-term user loyalty
User Journey Map
Persona: Sarah Johnson (Working Professional)
Actions
Action 1
Action 2
Action 3
Action 4
Task List
Discover the app
Track team performance
Purchase game tickets
Subscribe for premium content
Feeling
Curious about app functionality
Satisfied with updates
Relieved to buy tickets easily
Excited to buy exclusive merch
Thoughts
I need an app that makes life easier.
I like getting timely updates on my team.
Buying tickets should be easy.
I can't wait to wear the new gear!
Improvement Opportunities
Clearer description of features
Increase app discoverability
Add personalized notifications
Add personalized notifications
Simplify the checkout process
Enable group ticket booking
Offer more exclusive items
Broaden product variety for loyal fans
Actions : 1
Task List
Discover the app
Feeling
Curious about app functionality
Thoughts
I need an app that makes life easier.
Improvement Opportunities
Clearer description of features
Increase app discoverability
Actions : 2
Task List
Track team performance
Feeling
Satisfied with updates
Thoughts
I like getting timely updates on my team.
Improvement Opportunities
Provide personalized content
Add personalized notifications
Actions : 3
Task List
Purchase game tickets
Feeling
Relieved to buy tickets easily
Thoughts
Buying tickets should be easy.
Improvement Opportunities
Simplify the checkout process
Enable group ticket booking
Actions : 4
Task List
Shop for exclusive merchandise
Feeling
Excited to buy exclusive merch
Thoughts
Offer more exclusive items
Improvement Opportunities
Broaden product variety for loyal fans
Broaden product variety for loyal fans
User Journey Map
Persona: Michael Carter (Business Consultant)
Actions
Action 1
Action 2
Action 3
Action 4
Task List
Track game schedules for family
Track game schedules for family
Subscribe to updates
Subscribe to updates
Feeling
Hopeful to organize outings
Satisfied with team updates
Happy about family merchandise
Relieved to manage family content
Thoughts
Can I get tickets for the whole family?
It’s great to keep everyone updated.
This merchandise will be perfect for my kids!
The subscription should help me stay organized.
Improvement Opportunities
Offer family bundles
Promote family packages
Provide a family filter for schedules
Personalize game schedules for family
Introduce family merchandise packs
Introduce family merchandise packs
Introduce family merchandise packs
Enhance family loyalty benefits
Actions : 1
Task List
Find family-friendly tickets
Feeling
Hopeful to organize outings
Thoughts
Can I get tickets for the whole family?
Improvement Opportunities
Offer family bundles
Increase app discoverability
Actions : 2
Task List
Purchase team merchandise
Feeling
Happy about family merchandise
Thoughts
Happy about family merchandise
Improvement Opportunities
Introduce family merchandise packs
Introduce family merchandise packs
Actions : 3
Task List
Subscribe to updates
Feeling
Relieved to manage family content
Thoughts
The subscription should help me stay organized.
Improvement Opportunities
Introduce family merchandise packs
Enhance family loyalty benefits
Actions : 4
Task List
Subscribe to updates
Feeling
Relieved to manage family content
Thoughts
The subscription should help me stay organized.
Improvement Opportunities
Introduce family merchandise packs
Enhance family loyalty benefits
Pain Points
1. Lack of Centralized Features
Fans currently have to switch between multiple platforms for match schedules, ticket booking, merchandise shopping, and team updates. This fragmented experience leads to inconvenience and wasted time.
2. Limited Personalization
Existing solutions fail to offer tailored updates or content for individual fans. Features like favoriting teams, receiving exclusive offers, or personalized match notifications are either unavailable or poorly integrated.
3. Absence of Loyalty Rewards
There’s a lack of loyalty programs in current basketball fan apps, making it hard for fans to feel rewarded for their engagement. Fans want points or perks for actions like purchases, ticket bookings, or app subscriptions.
Information Architecture/User Flow
Sketches/Low-fidelity Wireframes
High Fidelity Screens
The Home screen of the Lucentum Basketball Fans App provides a seamless navigation experience for users. The top navigation bar offers categorized tabs such as Club, Men’s, Women’s, Offers, and Academy, ensuring quick access to desired content. The interface is visually engaging, featuring a news card with high-quality images, headlines, and timestamps to keep fans updated on the latest happenings
The Home screen of the Lucentum Basketball Fans App provides a seamless navigation experience for users. The top navigation bar offers categorized tabs such as Club, Men’s, Women’s, Offers, and Academy, ensuring quick access to desired content. The interface is visually engaging, featuring a news card with high-quality images, headlines, and timestamps to keep fans updated on the latest happenings
Other Screens
Style Guide
Color Palette
Primary Color
#0440AB
Shades
Tints
Primary Color
#0440AB
Shades
Tints
Primary Color
#0440AB
Shades
Tints
Typography
Aa
Font
Poppins
Aa
Poppines
Bold
Aa
Poppines
Semibold
Aa
Poppines
Medium
Aa
Poppines
Regular
Name
Font Size
Line Height
Heading 1
24 px
36 px
Heading 2
20 px
28 px
Body-Large
18 px
24 px
Body-Regular
16 px
24 px
Body-Small
14 px
22 px
Caption
12 px
16 px
BUTTON
16 px
24 px
Key Takeaways
Lucentum Basketball Fans App is designed to centralize the fan experience by offering ticket booking, match tracking, merchandise shopping, and loyalty rewards in one platform. Our research highlights the need for a personalized experience, addressing the frustrations fans face with current fragmented solutions. Features like AI-powered assistance, exclusive content, and subscription management add value to the fan journey. Surveys revealed that 80% of users prefer a unified platform for convenience, while 50% emphasized the importance of loyalty points and personalized team updates. The app caters to diverse personas—teenagers, working professionals, and family-oriented fans—ensuring inclusivity and engagement. This project redefines how basketball enthusiasts connect with their favorite teams, enhancing both convenience and loyalty.
