Biomarks API Project
The Biomarks API Project will build a secure, scalable API that connects website login and backend systems with the Biomarks AI Assistant. It will include multi-language documentation, a user management dashboard, enterprise customization, and customer data integrations to enable personalized responses.
Problem Statement
Travelers lack a unified platform to discover apartments, manage bookings, access stay information, and receive local guidance, limiting comfort, personalization, and overall travel convenience.
Goals
- Built onboarding and dashboards for easy management.
- Delivered multi-language documentation to simplify developer setup.
- Enabled flexible features for business client needs.
- Align UX and development to optimize project delivery.
Product Overview
The Biomarks API project aims to develop an API infrastructure to support metabolic health assistance through a website login, backend integration with Biomarks AI Assistant, multi-language documentation, customization for advanced business customers, dashboard area for user management, and customer data integration for personalized responses.
Responsibility
Tools
Design Process
The design process follows a systematic approach: Identify user needs, define essential features, brainstorm solutions, create the interface, and test for usability and performance. This ensures a user-centered, functional, and engaging app experience.
Understand
User Research
User Interview
Competitive Analysis
Define
User Personas
Empathy Map
User Journey
Ideate
Information Architecture
Design
Wireframe
Hi-FI Design
Prototype
Test
Feedbacks
Conclusion
Future Concept
Timeline
Target Audience
The Biomarks API platform is designed to serve multiple user groups involved in integrating and managing metabolic health solutions. Key target audiences include:
Business Clients: Organizations seeking personalized metabolic health insights for their users.
Developers: Technical teams integrating the Biomarks API into their applications using guided documentation.
Administrators & Managers: Users responsible for managing accounts, permissions, and customer data within the dashboard.
End Users (Indirect): Individuals who benefit from personalized health recommendations delivered through the client’s platform.
User Research
The user research process focused on understanding the needs, behaviors, and expectations of the key audiences who interact with the Biomarks API platform. Initial research involved reviewing stakeholder requirements, analyzing existing workflows, and identifying pain points experienced by business clients, developers, and administrators.
Competitive Analysis
Current health-tech API platforms offer fragmented experiences, often lacking unified workflows for data integration, personalization, and user management. Most competitors focus on either analytics or basic API services, leaving gaps in usability, documentation quality, and customization features for business clients.
To understand the market landscape, several comparable API-driven health platforms were evaluated based on features such as personalization, dashboard tools, documentation quality, and AI integration.
Unique Features
- Offering multi-language, developer-friendly documentation
- Providing a centralized dashboard for admins and clients
- Integrating AI-powered metabolic health insights
- Enabling customizable workflows for advanced business needs
Quantitative Research
Biomarks aims to provide a seamless and personalized experience for health-conscious individuals. Our quantitative research involved understanding user needs and preferences through surveys and interviews, focusing on functionalities like health test booking, biomarker trend tracking, personalized wellness reports, and supplement shopping.
Screeners
- Health-conscious individuals seeking a centralized app for managing biological data and lab results.
- Individuals interested in purchasing diagnostic tests and subscribing to premium health coaching.
- Users looking for personalized supplement recommendations and wellness product discounts.
- Data enthusiasts who value health milestone tracking and personalized wellness experiences.
- Adults aged 20–55 engaging with digital health and fitness platforms regularly.
Key Observations
80%
Showed interest in tracking biomarker trends and booking health tests conveniently.
80%
Wanted a rewards program to earn points for hitting health goals and milestones.
80%
Appreciated the option to shop for recommended supplements and health products directly.
50%
Expressed preference for personalized health insights and exclusive wellness content.
50%
Indicated the need for seamless subscription management for recurring lab tests.
50%
Found AI-powered health analysis valuable for a more engaging and informative experience.
1. Lack of Centralized Health Data
Users must juggle multiple platforms to manage health records, appointments, and wellness data, creating data silos that prevent a holistic health view and waste time.
2. Limited Health Personalization
Existing digital health solutions lack meaningful personalization, offering limited or poorly integrated insights such as biomarker trend alerts, lab-based supplement recommendations, and targeted wellness notifica
3. Absence of Wellness Incentives
Existing digital health solutions lack personalization and meaningful incentives, offering poorly integrated insights like biomarker alerts or lab-based recommendations while failing to reward users for long-term engagement through loyalty points or wellness perks.
User Journey Map
Unique FeatPersona: Michael Carter (Health enthusiast)ures
User Journey Map
Persona: Sarah Johnson (Working Professional)
Key Takeaways
Skill Nova is built to streamline professional development, HR pThe Biomarks platform is designed to centralize the health management experience by offering diagnostic test booking, biomarker tracking, supplement shopping, and loyalty rewards within a single, unified ecosystem. Our research highlights a critical need for a personalized wellness journey, directly addressing user frustrations with fragmented data silos and outdated manual tracking methods. By integrating features such as AI-powered health assistance and automated subscription management, the platform caters to diverse personas—from busy professionals to family-oriented users—ensuring inclusive and data-driven engagement. Ultimately, Biomarks redefines how individuals interact with their biological data, converting 80% of users’ preference for convenience into a streamlined, high-loyalty health experience.rocesses, and AI-driven career support within a single unified platform. Our research revealed that employees seek greater autonomy, while managers require deeper insights—Skill Nova delivers both through intelligent design. Features like time logging, attendance tracking, goal setting, and modular tools ensure adaptability across organizations of all sizes. The built-in AI assistant offers personalized career guidance, helping users make data-driven decisions for growth. User feedback showed 75% value AI-backed suggestions and over 60% prefer a single interface for managing their work profiles, certifications, and training. Skill Nova transforms traditional workplace systems into an intuitive, empowering experience that supports both individual growth and organizational efficiency.
