Railways Official App
A comprehensive digital platform built for railway professionals to manage work documentation, track labor and policy updates, receive real-time safety alerts, access legal and regulatory resources, and stay updated through technical training and certification modules.
Problem Statement
Railway staff currently lack a single centralized platform to access labor updates, manage memberships/affiliations, explore benefits, and receive clear regulatory guidance. This fragmented experience reduces participation, slows decision-making, and limits timely support for employees across roles.
Goals
Centralize railway workforce services into one digital platform.
Improve access to safety alerts, regulations, and legal guidance.
Enable smoother membership/benefits management and stronger staff engagement.
Provide structured training access to support upskilling and compliance.
Product Overview
The Railway Member App is an all-in-one platform for railway employees, designed to keep professionals informed, connected, and supported throughout their work journey. Users can log in to manage affiliations and employment-related records, track labor updates, agreements, and policy changes, access legal rights, regulatory guidance, and official documentation, read exclusive internal updates and technical articles, explore training resources and certification materials, access staff benefits and exclusive programs, and personalize notifications for role-based updates and alerts. To encourage engagement, the platform also includes a loyalty points program that rewards active participation, AI-powered quick assistance for instant help and guidance, and subscription options that unlock premium learning content and advanced resources
Responsibility
Tools
Design Process
The design process follows a structured approach: Understand user needs, define key features, ideate solutions, design the interface, and test for usability and performance. This ensures a user-centered, functional, and engaging app experience.
Understand
User Research
User Interview
Competitive Analysis
Define
User Personas
Empathy Map
User Journey
Ideate
Information Architecture
Design
Wireframe
Hi-FI Design
Prototype
Test
Feedbacks
Conclusion
Future Concept
Design Timeline
Target Audience
Railway employees and operational staff (ages 18–60)
Workforce groups / associations seeking engagement (ages 18–55)
Employees interested in training, certifications, and benefits (ages 18–60)
Users who want personalized updates, alerts, and support (ages 18–55)
User Research
Research included surveys and interviews with railway professionals. Key needs included:
A centralized platform for workforce and labor-related information
Easier access to training opportunities and safety guidance
Legal and regulatory resources in one place
Personalized updates based on role and operations
Incentives (rewards/points) to increase engagement
Competitive Analysis
Existing workforce and labor apps rarely offer a complete railway-focused platform that combines membership services, training, safety alerts, and personalized guidance. Most competitors provide isolated features with limited engagement tools, missing the value of a unified experience, loyalty rewards, and role-based notification control
Company Name
National Union App
European Labor App
UnionMetrics
Railway Member App
Labor Updates
Nationwide railway workforce updates.
European railway labor news hub.
Labor analytics and insights platform
All-in-one railway employee platform.
Loyalty Programs
Personalized Content
Membership Management
AI-Powered Assistance
Training Resources
Subscription Services
Subscriptions
Unique Features
AI assistant for instant support and tailored guidance
Loyalty points rewarding engagement with benefits and offers
Training hub with materials, certifications, and technical updates
Premium subscription for advanced resources and specialized updates
Personalized notifications based on role, region, and operational needs
Quantitative Research
Quantitative research used surveys and structured interviews to measure preferences around:
labor updates and agreements
training and certification access
legal support and regulatory clarity
benefits and membership management
engagement tools like rewards and AI support
Screeners
Employees wanting a centralized railway workforce app
Users managing memberships and premium resources
Staff seeking exclusive training material and discounts
Users who value loyalty programs and personalized updates
Railway employees aged 18–60 actively engaged in workforce platforms
Key Observations
85%
Achieve 85%+ monthly usage of “Workforce Updates + Training” in one hub
80%
Reach 80% loyalty activation (users earning points within first 14 days)
75%
Drive 75% monthly visits to “Benefits” with 15% claim/click-through rate
85%
Get 85% personalization setup (role/region) and lift CTR by +20% vs generic
95%
Maintain 95% membership/subscription flow completion with <1% payment failures
70%
AI assistant to resolve 70% of queries with <10s median response time
1. Lack of Centralized Information
Employees currently rely on multiple channels to access agreements, regulations, schedules, notices, and workforce updates. This creates confusion, delays, and wasted time.
2. Limited Personalization
Communication is often generic and not tailored by role (driver, technician, station staff), region, or operational needs—causing critical updates to be missed or ignored
3. Absence of Member Value
Employees want tangible value from participation, such as structured benefits, training access, legal guidance, exclusive resources, and digital services that make daily work easier.
User Persona
Name:
Carlos Garcia
Age:
17
EDUCATION:
Mechanical in Engineering
Job:
Train Driver
Location:
Madrid, Spain
HOBBIES:
Hiking through trails, reading history, and cycling
Bio
Carlos is a highly experienced railway driver with many years of service, known for her strong discipline and commitment to operational excellence. She carefully balances demanding shift schedules with a deep personal passion for the rail industry.eyond her daily duties.
Personality
Focused
Diligent
Safety-Minded
Committed
Pain Points
Finds managing shifts and schedules for routes inconvenient
Feels overwhelmed by the lack of personalization in union apps
Struggles to find exclusive training for official certifications.
Goal
Access a centralized app for all railway-related activities
Get personalized updates about his favorite routes
Earn union rewards and exclusive benefits
User Persona
Name:
Elena Rivas
Age:
24
EDUCATION:
Railway in Certification
Job:
Junior Driver
Location:
Seville, Spain
HOBBIES:
Photography of locomotives, and mountain trekking
Bio
Elena is a motivated junior driver who balances her ongoing training with a strong love for travel and professional growth, actively attending union workshops with experienced mentors, studying regulations to build confidence, and seeking reliable apps that save time, reduce stress, and support long-term career stability.
Personality
Ambitious
Punctual
Tech-Savvy
Alert
Pain Points
Finds tracking seniority and exam dates for promotions inconvenient
Feels overwhelmed by the lack of digitalization in union files.
Struggles to find legal advice for initial contract negotiations.
Goal
Access a centralized app for all career-advancement railway activities.
Get personalized updates about her upcoming shifts.
Earn union rewards and exclusive benefits
User Journey Map
Persona: Carlos Garcia (Train Driver)
Actions
Action 1
Action 2
Action 3
Action 4
Task List
Locate the app
Purchase game tickets
Shop for merchandise
Subscribe for premium content
Feeling
Curious about union features
Confident in booking tickets
Thrilled about exclusive items
Delighted to unlock premium benefits
Thoughts
I want a tool that helps me everyday.
This process should be fast.
These items should be high-quality.
Is the subscription worth it?
Improvement Opportunities
Better explanation of tools
Boost mobile awareness
Provide quicker payment optionsBoost ticket sales
Boost ticket sales
Offer more discounts on items
Promote merchandise sales
Showcase more of benefits subscribing
Enhance long-term user loyalty
Actions : Action 1
Task List
Locate the app
Feeling
Curious about union features
Thoughts
I want a tool that helps me everyday.
Improvement Opportunities
Better explanation of tools
Boost mobile awareness
Actions : Action 2
Task List
Review labor news
Feeling
Informed of changes
Thoughts
I love getting fast news on my sector.
Improvement Opportunities
Offer customized data
Enable specific alerts
Actions : Action 3
Task List
Browse for member rewards
Feeling
Happy to grab union gear
Thoughts
I am eager to see these union benefits!
Improvement Opportunities
Provide extra member perks
Grow service range for union members
Actions : Action 4
Task List
Subscribe for premium content
Feeling
Delighted to unlock premium benefits
Thoughts
Is the subscription worth it?
Improvement Opportunities
Showcase more of benefits subscribing
Enhance long-term user loyalty
User Journey Map
Persona: Elena Rivas (Junior Driver)
Actions
Action 1
Action 2
Action 3
Action 4
Task List
Find career-growth exams
Track shift schedules for junior
Purchase union merchandise
Register for updates
Feeling
Hopeful to organize future
Satisfied with route updates
Happy about union merchandise
Relieved to manage labor content
Thoughts
Can I get credits for the whole month?
It’s great to keep everyone updated.
This merchandise will be perfect for my work!
The registration should help me stay organized.
Improvement Opportunities
Offer career bundles
Offer career bundlesPromote study packages
Provide a shift filter for schedules
Personalize route schedules for junior
More discounts for union items
Introduce member merchandise packs
Simplify subscription management
Enhance family loyalty benefits
Actions : Action 1
Task List
Locate the app
Feeling
Curious about union features
Thoughts
I want a tool that helps me everyday.
Improvement Opportunities
Better explanation of tools
Boost mobile awareness
Actions : Action 2
Task List
Review labor news
Feeling
Informed of changes
Thoughts
I love getting fast news on my sector.
Improvement Opportunities
Offer customized data
Enable specific alerts
Actions : Action 3
Task List
Browse for member rewards
Feeling
Happy to grab union gear
Thoughts
I am eager to see these union benefits!
Improvement Opportunities
Provide extra member perks
Grow service range for union members
Actions : Action 4
Task List
Subscribe for premium content
Feeling
Delighted to unlock premium benefits
Thoughts
Is the subscription worth it?
Improvement Opportunities
Showcase more of benefits subscribing
Enhance long-term user loyalty
Key Takeaways
The Railway Workforce Portal centralizes the employee experience by combining training registration, labor tracking, workforce resources, benefits management, and member rewards in one platform. Research confirms strong demand for a unified system that replaces fragmented communication channels. Personalized updates, safety alerts, regulatory guidance, and AI-assisted support reduce friction and improve participation. The platform supports multiple personas—from junior recruits to experienced staff—ensuring inclusivity, engagement, and a more connected railway workforce.
