Lucentum Basketball Fans App
An all-in-one app for Lucentum basketball fans to buy tickets, track upcoming matches, view results, read blogs, and shop exclusive merchandise. Fans can favorite teams, enjoy special discounts, earn loyalty points, and access quick AI assistance for a seamless experience.
Duration:
6 Weeks
Product Overview
The Lucentum Basketball Fans App is a one-stop platform for basketball enthusiasts, offering everything they need to stay connected with their favorite team. Fans can log in to buy tickets, explore match schedules, check results, and read exclusive blogs. The app also features special discounts, merchandise like shirts and caps, and the ability to favorite teams for a personalized experience.
With loyalty points, quick AI assistance, and subscription options for premium content, the app ensures every interaction is engaging and rewarding. Whether it’s keeping up with upcoming matches, exploring offers, or enjoying a seamless fan experience, the Lucentum Basketball Fans App is designed to elevate how fans engage with the sport.
Responsibility
Tools
Problem Statement
Basketball fans lack a unified app to track matches, buy tickets, manage subscriptions, and access exclusive content, limiting engagement and convenience.
Goals
- Centralize match tracking, ticketing, and subscriptions.
- Personalize fan experience with favorites and exclusive content
- Enable merchandise shopping and special offers.
- Boost engagement with loyalty points and AI assistance.
Design Process
The design process follows a structured approach: Understand user needs, define key features, ideate solutions, design the interface, and test for usability and performance. This ensures a user-centered, functional, and engaging app experience.
Understand
User Research
User Interview
Competitive Analysis
Define
User Personas
Empathy Map
User Journey
Ideate
Information Architecture
Design
Wireframe
Hi-FI Design
Prototype
Test
Feedbacks
Conclusion
Future Concept
Design Timeline
Target Audience
1. Basketball fans of Lucentum Alicante (ages 16-45).
2.Sports enthusiasts seeking an engaging fan experience (ages 16-40).
3.Individuals interested in purchasing tickets, merchandise, and exclusive content (ages 18-45).
4.Users looking for a personalized and interactive platform for team engagement (ages 16-40).
User Research
User research involved surveys and interviews with Lucentum Alicante fans, revealing a need for a centralized platform. Fans prioritized access to match details, tickets, and exclusive content. Personalized features and loyalty programs were key desires for enhancing engagement.
Competitive Analysis
Current fan apps lack a comprehensive platform integrating match details, ticketing, and personalized content. Competitors offer limited engagement features, missing the opportunity for loyalty programs and seamless fan experiences.
Company Name
NBA App
Euro League Basketball App
HoopMetrics
Lucentum Basketball Fans App
Company Info
Official platform for global basketball fans.
Hub for European basketball enthusiasts.
Advanced analytics for basketball strategy.
Lucentum fans' hub: matches, tickets, merchandise.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: NBA App
Company Info
Official platform for global basketball fans.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: EuroLeague Basketball App
Company Info
Hub for European basketball enthusiasts.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: HoopMetrics
Company Info
Advanced analytics for basketball strategy.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Company Name: Lucentum Basketball Fans App
Company Info
Lucentum fans' hub: matches, tickets, merchandise.
Match Details
Loyalty Programs
Personalized Content
Ticket Booking
AI-Powered Assistance
Merchandise
Subscriptions
Unique Features
- AI-powered bot provides instant assistance and personalized fan support.
- Loyalty points system offers rewards like discounts and exclusive perks.
- Fans can shop for merchandise and access detailed match history seamlessly.
- Subscription unlocks premium content and personalized team updates.
Quantitative Research
Lucentum Basketball Fans App aims to provide a seamless and personalized experience for basketball fans. Our quantitative research involved understanding user needs and preferences through surveys and interviews, focusing on functionalities like ticket booking, match tracking, exclusive content, and merchandise shopping.
Screeners
- Fans actively seeking a centralized app for basketball-related activities.
- Individuals interested in purchasing tickets and subscribing for premium content.
- Users looking for exclusive team merchandise and discounts.
- Enthusiasts who value loyalty programs and personalized experiences.
- Fans aged 16-45 engaging with sports platforms regularly.
Observations
80%
Showed interest in tracking upcoming matches and buying tickets conveniently.
80%
I Wanted a loyalty program to earn points and rewards.
80%
Appreciated the option to shop for team merchandise directly.
50%
Expressed preference for personalized team updates and exclusive content.
50%
Indicated the need for seamless subscription management.
50%
Found AI-powered quick assistance valuable for an engaging experience.
User Persona
Name:
Jake Peterson
Age:
17
EDUCATION:
High School Student
Job:
Part-Time at a Local Sports Store
Location:
Alicante, Spain
HOBBIES:
Playing basketball, watching matches, and gaming
Bio
Jake is a passionate basketball enthusiast who dreams of playing for his school team. He spends hours watching NBA games and highlights. Managing schoolwork and his basketball obsession keeps him busy, but he loves engaging with anything related to his favorite sport.
Personality
Enthusiastic
Energetic
Social
Curious
Pain Points
Difficulty staying updated with match schedules and team news
Struggles to find affordable tickets for live games
Wants more accessible and fun ways to earn loyalty points
Goal
Stay connected with his favorite team and players
Save money on game tickets and merchandise
Improve his game by accessing training resources
User Persona
Name:
Sarah Johnson
Age:
29
EDUCATION:
Bachelor in marketing
Job:
Marketing Manager
Location:
Barcelona, Spain
HOBBIES:
Shopping for collectibles, attending games, and yoga
Bio
Sarah is a passionate basketball enthusiast who enjoys attending live games with her friends. She spends time collecting team merchandise and keeping up with her favorite teams. Balancing her career and love for basketball keeps her busy, but she loves engaging with anything related to the sport.
Personality
Organized
Busy
Goal-Oriented
Loyal
Pain Points
Finds managing tickets and schedules for games inconvenient
Feels overwhelmed by the lack of personalization in fan apps
Struggles to find exclusive discounts for official merchandise
Goal
Access a centralized app for all basketball-related activities
Get personalized updates about her favorite team
Earn loyalty rewards and exclusive benefits
User Persona
Name:
Michael Carter
Age:
45
EDUCATION:
MBA
Job:
Business Consultant
Location:
Milan, Italy
HOBBIES:
Attend live games, & coaching his son’s basketball team
Bio
Michael is a passionate basketball enthusiast who loves sharing the game with his family. He spends time taking his son to live matches and coaching his youth basketball team. Balancing family life and his basketball passion keeps him busy, but he loves engaging with anything related to the sport.
Personality
Supportive
Practical
Family-Oriented
Patient
Pain Points
Difficulty managing family tickets and ensuring a smooth experience for everyone
Wants exclusive family packages for merchandise and tickets
Needs better access to youth coaching resources
Goal
Enjoy seamless planning for family game outings
Access coaching materials to support his son’s basketball development
Get family discounts on tickets and gear
